Our group decided to do a cyber action-thriller genre, for we all enjoyed the action genre and the hacker idea we came up with fitted the cyber thriller genre well. When looking at the audience of the action genre, we can see that it mostly appeals to the 15-24 year old male audience in which we, as a group, also fell into.
Our primary target was to be fans of action films with our secondary target audience being a male and female audience between the ages of 15-40, and our tertiary audience being aimed for fans of British cinema.
Primary Audience
- Fans of action films cover a range of genders, ages and ethnicities.
- Fans of the action genre do tend to be of the male, 15-25 age group.
- They would be aware of the conventions of action films and would be concerned about the quality of the genre, wanting a worthwhile viewing experience.
- Due to the considerably lower budget of our film production, we couldn't aim to create a film as well made as some blockbusters like the recent Mad Max film, but we could aim to make the production as slick and high quality as possible, using the action genre conventions for our film in order to attract the audience.
Secondary Audience
- Both men and women aged 15-40 tend to go to see action films at the cinema.
- This study below from IMDb shows the age group that tends to see action films fit in this age bracket.
Tertiary Audience
- By using a British cast, e.g. actors like David Sagna and Danya Bavetta, as well as shooting in London locations, e.g. tube stations and a suburban park, would make sure that fans of British cinema and British culture being reflected in films would enjoy watching our film.
- Examples of British films that became successful at the Box Office by reaching this target audience include: 'Tinker Tailor Soldier Spy' and 'Attack The Block'. With the 'Tinker Tailor Soldier Spy' being a thriller and 'Attack The Block' being an action film with both genres in our film 'Algorithm 404'.
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