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| Jorja Smith |
Our chosen track was 'Blue Lights' by Jorja Smith. We realised that we had the privilege of utilising Olamide's performance abilities and so going forth with a strong, female vocalist was a good idea. 'Blue Lights' is the debut song of the artist Jorja Smith and was first released on the Soundcloud platform, which appeals to a young teenage audience, who are quickly able to find appreciate more underground, local music. The song became popular on Soundcloud and that should come as no surprise as it is a brilliant neo-soul song showing Jorja Smith's beautiful voice with themes of being fearful of the police that would most likely appeal to a young, London audience.
The song itself is sampled and draws influence from Dizzee Rascal's 'Sirens'. This is another feature that could allow us to appeal to our London centric youth, who can appreciate Grime music. The song itself is fashionable, soulful and urban, therefore it is no surprise that we chose it, for these are all qualities that can appeal to our target audience.
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