R+P Post 25: Costumes, props and make-up

The look of music artists is vital for how appealing they are to their audience. As our target audience comprises of trendy young Londoners, we can aim to make our artist look fashionable and unique in order to appeal to them. Wearing brands such as Tommy Hillfiger and Moschino will help the artist do just that wearing brands that are renowned by young, fashion-minded people.  The frizzy hair of the artist looks unique and extrovert, so it will help with differentiating our artists with a clear, visual motif that we can utilise to gain recognition for the artist through their look.

Outfit no. 1

This outfit consists of a camouflage military jacket, a Tommy Hillfiger sports bra and black leggings. The outfit itself is modest, but not too sexualised. The camo jacket is very trendy nowadays shown by brands such as Yeezy and 10 Deep utilising the camo look. It seems very 'old-school' Hip Hop with the baggy camo jacket. The sports bra shows the tremdy Tommy Hillfiger brand and so the two items go well together to target a trendy, fashionable audience. We didn't need the artist to wear shoes, as they would not feature in the shots we had planned with this outfit on.

Outfit no. 2

This outfit including an MA-1 green bomber jacket with a very heavily branded Ellesse turtle neck crop-top, a classy black skirt and a pair of funky adidas superstars trainers. The outfit shows the casual outfit that our artist would normally wear in real life, which is branded yet again to appeal to our trendy target audience. The jacket makes the look stand out compared to the other outfits and the accentuated blue eye shadow draws attention to the artist's face, which is always the most important voyeuristic detailing in a music video.

Outfit no. 3

This shirt seems more artsy and so stands out compared to the aesthetic of the other outfits with a very unique Moschino shirt that looks very vintage and out there. There is plenty of colour with the child-like illustrations of clothes that run along the heavily branded Moschino black writing on a plain white background. This allows this shirt to stand out heavily and say that this artist is very much into their fashion.