R+P Post 22: Planning my promo shots

A selection of inspirational album promo shots

An album promo shot is the first shot one sees when looking at an album. It has to embody the style and spirit of an artist, as it is the first thing a consumer can see when owning the artist's album. 

There has to be a visual representation of an artist on an album and promo shots must show a representation of that artist with a focal image on them. We took inspiration from the candid photography style of the Ella Eyre and Amy Winehouse album covers. We wanted a graffiti aesthetic for the front and back of the album cover with a focal image of Layla Ade on the front. The Album cover must display a London and I want the background to make the artist stand out more in the image. We will shoot a variety of shot types, so there are more to choose from and for Layla Ade to be looking directly into the camera lens to create a personal address with the album consumer. As well as this when doing the promo shoot, we will try to do as many behind-the-scenes shots as possible, so that there are many shots we can put on the website.