R+P Post 7: Record Labels of interest

Music labels are very helpful for artists, as they create a platform for the artist to gain a greater reach. Industry professionals and listeners of music can trust that an artist is making high quality music if they are signed at a reputable music label company. Labels have money to invest in marketing an artist, so as to increase their exposure as well as making sure to appeal to an artist's target audience.

One music label that I had in mind was Columbia Records. There are many artists both British and American, who are owned by the label with varying levels of commercial success. Artists under the record label include Adele, Declan Mckenna, Earl Sweatshirt, Olly Murs, Raleigh Ritchie and Solange. The neo-soul music Solange makes would be similar to Layla Obi, who would also pick up a similar UK target audience that an artist like Raleigh Ritichie would appeal to. Due to similar artists striving under this record company, it seemed like it would be a good fit for owning Layla Obi.

The music label we agreed would be the most suited for our artist is 'Virgin EMI Records'. It appeals as a label, because there are a whole range of different musical acts with all sorts of unique sounds, so I felt our artist could evolve well and have the freedom to alter their musical style if they wanted. As well as this freedom, the label has had a history of working with British artists a long side a whole host of artists from other countries. British artists include Loyle Carner, MNEK, Katy B, Emeli Sande, Krept and Konan, Slaves, Lethal Bizzle, Pixie Lott and Chase & Status.

Virgin EMI Records began in 2013, so it is to expected that under a modern label, our artist can be handled in a fresh way to strive in the competitive music industry of today. As an established label, it is assuring to know our artist will have a lot of money to be put in to their marketing.